Top-earning major gift officers don’t ignore planned giving—they embrace it. Not because they have to, but because they know it gives them an edge most fundraisers miss. While others chase bake sales and annual upgrades, these professionals are building donor portfolios that stand the test of time. Mastering planned giving isn’t just smart—it’s strategic. It earns trust, opens bigger conversations, and positions you as the fundraiser leadership remembers. Want to rise? Start where the top performers do.